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中山大學(xué)管理學(xué)院MBA核心課程介紹
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一、數(shù)據(jù)模型與決策 (Science of Decision-making)
本課程包括統(tǒng)計(jì)學(xué)和運(yùn)籌學(xué)兩部分的教學(xué)內(nèi)容。統(tǒng)計(jì)學(xué)是一門方法論的學(xué)科,研究如何搜集、整理與分析統(tǒng)計(jì)資料以及進(jìn)行統(tǒng)計(jì)推斷的理論與方法。運(yùn)籌學(xué)是依照給定目標(biāo)和條件從眾多方案中選擇最優(yōu)方案的科學(xué)決策方法。
本課程設(shè)置的目的是為進(jìn)行經(jīng)營(yíng)管理問題的研究和實(shí)踐提供統(tǒng)計(jì)學(xué)和運(yùn)籌學(xué)的方法;為其他有關(guān)專業(yè)課程提供數(shù)據(jù)分析方面的基礎(chǔ);提高學(xué)生處理數(shù)字信息的能力;以統(tǒng)計(jì)學(xué)和運(yùn)籌學(xué)的獨(dú)特思維方式對(duì)學(xué)生進(jìn)行思維訓(xùn)練,開拓思路。
This course is comprised of Statistics and Operational Research. Statistics is a methodological discipline that focuses on ways to collect, compile and analyze data from which statistical deductions are often made. Operational Research is the scientific way of optimal decision making given certain objectives and conditions.
The purpose of this course is to provide practical solutions in Statistics and Operational Research in business management while setting up a solid foundation for the students in their further statistical analysis. This course also hopes to help them with data processing and provide them with an oppor tunity of unique and logical mental training as Statistics and Operational Research teaching is origi
nally intended.
課程推薦讀物:
教科書:
1. Anderson, Sweeney and Williams, Statistics For Business And Economics, WEST (影印版)。
2. Anderson, Sweeney and Williams,《數(shù)據(jù)模型與決策》(11th edition),機(jī)械工業(yè)出版社,2003。
二、管理經(jīng)濟(jì)學(xué) (Managerial Economics)
管理經(jīng)濟(jì)學(xué)講授企業(yè)的性質(zhì),是有關(guān)企業(yè)的目標(biāo)與行為的理論。管理經(jīng)濟(jì)學(xué)是在經(jīng)濟(jì)學(xué)、決策科學(xué)以及統(tǒng)計(jì)學(xué)的基礎(chǔ)之上綜合發(fā)展起來的。管理經(jīng)濟(jì)學(xué)吸收了許多經(jīng)濟(jì)分析的概念,諸如成本、需求、利潤(rùn)、競(jìng)爭(zhēng)、定價(jià)、進(jìn)入策略和市場(chǎng)保護(hù)策略等。同時(shí)它(管理經(jīng)濟(jì)學(xué))也吸收了大量決策科學(xué)的內(nèi)容。它把許多經(jīng)濟(jì)學(xué)家的理論分析和管理者所面對(duì)的日常決策聯(lián)系起來,為經(jīng)營(yíng)決策提供有力的工具和方法。但是管理經(jīng)濟(jì)學(xué)與微觀經(jīng)濟(jì)學(xué)有很大區(qū)別。微觀經(jīng)濟(jì)學(xué)主要是描述性的,管理經(jīng)濟(jì)學(xué)則主要是規(guī)范性研究(它嘗試建立一系列規(guī)范和方法以實(shí)現(xiàn)特定的目標(biāo))。管理經(jīng)濟(jì)學(xué)是學(xué)習(xí)企業(yè)管理的核心。管理經(jīng)濟(jì)學(xué)原則對(duì)于企業(yè)和非企業(yè)組織注意資源的有效配置、減少浪費(fèi)有著重要作用。
Managerial economics is supposed to teach you how to deal with the nature of the firm, it is a theory indicating how firms behave and what their goals are. Managerial economics arises by integrating principles and concepts from economics, decision sciences and statistics. It draws on economic analysis for such concepts as cost, demand, profit, competition, pricing, entry strategy, and market protection strategy. It also draws heavily on the decision sciences and provides a link between economic analysis and the day to day decisions managers face. It offers powerful tools and approaches for managerial policymaking.
But managerial economics is quite different from microeconomics. Whereas microeconomics is largely descriptive, managerial economics is largely prescriptive (that is, it attempts to establish rules and techniques to fulfill specified goals). It is at the heart of the study of business administration. The principles of managerial economics play an important role in reducing waste and efficiently allocating resources in nonbusiness organizations as well as in firms.
課程推薦讀物:
1. W.Bruce Allen等著,管理經(jīng)濟(jì)學(xué),毛蘊(yùn)詩(shī)主譯,北京:中國(guó)人民大學(xué)出版社,2009年12月
2. 公司經(jīng)濟(jì)學(xué) 毛蘊(yùn)詩(shī)主編 東北財(cái)經(jīng)大學(xué)出版社
3. W.Bruce Allen, Neil Doherty, Keith Weigelt, Edwin Mansfield, 2005, Managerial Economics: Theory,Applications, and Cases (6th ed.), W. W. Norton & Company.
4. Greene, W. H., 2003, Econometric Analysis (5th ed.), Prentice Hall.
5. Maddala, G. S., 1977, Econometrics, McGraw-Hill.Mas Colell, A., M. Whinston, and J. Green, 1995, Microeconomic Theory, Oxford University
三、財(cái)務(wù)會(huì)計(jì) (Financial Accounting)
財(cái)務(wù)會(huì)計(jì)是運(yùn)用專門方法記錄公司過去的交易和事項(xiàng),并以財(cái)務(wù)報(bào)表的形式將公司的財(cái)務(wù)狀況、經(jīng)營(yíng)成果和現(xiàn)金流量等信息傳遞給外部使用者的信息系統(tǒng)。本課程定位于學(xué)習(xí)者是財(cái)務(wù)信息的閱讀使用者,將課程重心置于講解會(huì)計(jì)的基本框架、基本理念和報(bào)表結(jié)構(gòu)上,要求學(xué)生學(xué)習(xí)掌握會(huì)計(jì)核算的基本方法和程序、借貸記帳法、會(huì)計(jì)循環(huán)的全過程,理解財(cái)務(wù)報(bào)表所提供的信息,通過對(duì)財(cái)務(wù)報(bào)表及相關(guān)資料進(jìn)行分析和運(yùn)用,加強(qiáng)對(duì)公司的資產(chǎn)管理,并進(jìn)行有效的決策。
Financial accounting is to provide a basic understanding of published financial statements to a wide range of decision makers on how such statements may be analyzed in order to draw inferences about the financial performance, position and viability of business entities. This course emphasizes on accounting theories, generally accepted accounting principles, the accounting cycle, doubleentry book keeping system, structure of financial statements, and financial statement analysis. Through studying this course, students will master some basic knowledge of the business language and their ability to critically think over problems will be improved.
課程讀物:Robert N. Anthony, David F. Hawkins, Kenneth A. Merchant, Accounting: Text and Cases, 13 edition, McGraw-Hill, 2010
四、運(yùn)營(yíng)管理 (Operations Management)
運(yùn)作管理是一門以流程為核心,綜合運(yùn)用各種管理技術(shù)來合理組織企業(yè)資源,通過價(jià)值轉(zhuǎn)化,把輸入轉(zhuǎn)化為輸出,實(shí)現(xiàn)以最快的速度 (Time) 、最低的成本 (Cost) 、最好的品質(zhì) (Quality) 、最優(yōu)的服務(wù) (Service)滿足顧客需求的綜合性與交叉性管理課程。本課程旨在使學(xué)生能夠掌握不同情景下的企業(yè)運(yùn)作管理的基本理論與方法,并能運(yùn)用于實(shí)際工作中,解決運(yùn)作過程的實(shí)際問題。
本課程以生產(chǎn)、服務(wù)、供應(yīng)鏈等企業(yè)運(yùn)作環(huán)境下的運(yùn)作管理活動(dòng)為核心,介紹有關(guān)企業(yè)運(yùn)作管理的基本理念,策略與方法,并隨著服務(wù)業(yè)的發(fā)展,本課程將逐步增加服務(wù)運(yùn)作,例如醫(yī)療與金融服務(wù)運(yùn)作管理方面的內(nèi)容,以適應(yīng)服務(wù)業(yè)的發(fā)展需要。
Operations Management is a process centered and comprehensive and cross discipline which introduceshow to utilize all kind resources and management technologies to transform input into output, and to satisfy customer with fast delivery, low cost, good quality and service. Through the studying of this course, students can obtain some useful and practical management theories and methods and can use these operations management methods in practice. This course focuses on these operations environment, such as manufacturing operations ,service opera tions and supply chain operations management, as with the development of service industry, this course will increase service operations contents, like health care service and financial operations management content.
課程推薦讀物: (Recommended textbook and references)
1. Operations and supply chain management, Jacobs, Chase Auquilano, McGraw Hill, 12 th edition,2011 (textbook)
2. Service management-Operations, Strategy, and information technology, 3 rd edition, (Reference)
3. Supply chain logistics management, McGraw Hill ,2002 (Reference)
五、公司財(cái)務(wù) (Corporate Finance)
本門課程主要介紹公司財(cái)務(wù)的理論和實(shí)務(wù)知識(shí)。財(cái)務(wù)經(jīng)理需要掌握實(shí)實(shí)在在的實(shí)務(wù)操作,也需要在財(cái)務(wù)管理理論上下功夫,因?yàn)橹挥袑?duì)完美理論的真正理解,才會(huì)得到樸實(shí)的理念,用來指導(dǎo)我們的實(shí)踐,也才能做到高屋建瓴。本著這樣的原則,詳細(xì)的理論介紹,精彩細(xì)致的案例分析都被納入我們的教學(xué)課程之中,以幫助同學(xué)們建立一套科學(xué)思考財(cái)務(wù)管理問題的方法,幫助他們?yōu)槲磥淼?/span>CFO奠定基礎(chǔ)。這是一種思考財(cái)務(wù)管理問題方法的課程,不僅僅是數(shù)字的計(jì)算和羅列。課程包括概述、風(fēng)險(xiǎn)與估值、資本預(yù)算、融資決策、財(cái)務(wù)規(guī)劃與營(yíng)運(yùn)資本管理以及期權(quán)及其在公司財(cái)務(wù)中的運(yùn)用等六部分內(nèi)容。
This course mainly introduces the theories and practice of Corporate Finance. Financial managers need to grasp the practical issues, also need to work hard on financial management theories. The deep und erstanding of ideal theories could lead to fundamental concepts, which can give directions to the prac tice in a strategically advantageous position. Based on such principles, detailed theory introductions, the delicate case analysis are incorporated into our courses, so as to help students to establish a set of
scientific thinking methods of financial management issues and to lay the strong foundations for their future CFOs. The course is about the methods of scientific thinking on financial management issues as well, not only to compute and list numbers. This course comprises six main sections: Introduction, Risk and Valuation, Capital Budgeting, Financial Planning and Working Capital Management and Option and its Applications in Corporate Finance.
課程推薦讀物:
1. Richard A.Brealey,Stewart C.Myers, Franklin Allen.2011.Principles of Corporate Finance.Tenth Edition.New York: McGraw-Hill International Edition.
2. Stephen A.Ross,Randolph w.Westerfield,Jeffery F.Jaffe.2008.Corporate Finance.Eighth Edition.New York: McGraw-Hill International Edition.
3. 劉娥平編著.企業(yè)財(cái)務(wù)管理.2009.北京:科學(xué)出版社.
4. 劉力編著.2007.公司財(cái)務(wù).北京:北京大學(xué)出版社.
5. 王化成主編. 2008.企業(yè)財(cái)務(wù)學(xué)(第二版).北京:中國(guó)人民大學(xué)出版社.
六、營(yíng)銷管理 (Marketing Management)
本課程旨在通過營(yíng)銷管理理論知識(shí)的介紹及其在企業(yè)營(yíng)銷實(shí)踐中的應(yīng)用,幫助學(xué)生重點(diǎn)掌握以下內(nèi)容:
a) 營(yíng)銷管理中的主要概念如:營(yíng)銷環(huán)境及目標(biāo)顧客分析、市場(chǎng)細(xì)分、目標(biāo)市場(chǎng)選擇及定位、產(chǎn)品生命周期等;以及營(yíng)銷管理的主要策略,包括產(chǎn)品策略、價(jià)格策略、分銷渠道及整合營(yíng)銷傳播策略
b) 通過營(yíng)銷管理的基本理論和具體操作技能的介紹,讓學(xué)生形成正確的營(yíng)銷理念,提高營(yíng)銷決策技能;
c) 通過課堂講授、案例討論和實(shí)際企業(yè)參觀學(xué)習(xí)培養(yǎng)學(xué)生的營(yíng)銷分析、判斷和策劃能力。
This course introduces the theoretical knowledge of the marketing world and its application in real-life enterprise-marketing. Students taking this course focus on the following knowledge:
a) Understand the main concepts of this course, including: marketing environment analysis, target consume group analysis, market segmentation, market position and targeting, and product life cycle; help students grasp the main strategies of marketing management, including: product strategies, pricing strategies, channel strategies,and Integrated Marketing Communications(IMC)strategies.
b) Provide an introduction to the theory and methods of marketing, develop students’ correct understanding of marketing, and improve their capability in marketing decision making.
c) Improve students’ capability of analyzing, evaluating and planning on marketing via lecture, case discussion and company visiting .
課程推薦讀物
1.Philip Kotler, Kevin Lane keller, Marketing Management , 13th edition, Prentice Hall, 2009
2.Kevin Lane keller, Strategic Brand Management , 3rd edition, Prentice Hall, 2008
3. Michael R. Solomon,Consumer Behavior, 8th edition, Pearson Education, 2008M
4.Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud, Marketing Strategy and Competitive Positioning, 4th edition, Pearson Education, 2007
七、組織行為學(xué) (Marketing Management)
組織行為學(xué)是綜合運(yùn)用與人有關(guān)的各學(xué)科知識(shí),采用系統(tǒng)分析的方法研究組織中人的行為規(guī)律,從而提高各級(jí)管理人員對(duì)員工行為的預(yù)測(cè)、引導(dǎo)和控制能力,以便更有效地實(shí)現(xiàn)組織目標(biāo)的一門科學(xué)。組織行為學(xué)的產(chǎn)生與管理科學(xué)的發(fā)展有密切的關(guān)系,心理學(xué)、社會(huì)學(xué)、人類學(xué)、政治學(xué)、倫理學(xué)與生理學(xué)等構(gòu)成了組織行為學(xué)的理論基礎(chǔ)。其核心內(nèi)容包括激勵(lì)、領(lǐng)導(dǎo)行為和權(quán)威、人際溝通、群體結(jié)構(gòu)與過程、學(xué)習(xí)、態(tài)度形成與知覺、變革過程、沖突、工作設(shè)計(jì)、工作壓力等。學(xué)習(xí)組織行為學(xué)有助于加強(qiáng)以人為中心的管理,充分調(diào)動(dòng)人的積極性、主動(dòng)性和創(chuàng)造性;有助于知人善任,合理地使用人才;有助于改善人際關(guān)系,增強(qiáng)群體的凝聚力;也有助于提高組織績(jī)效,改善組織文化。
The purpose of this course is to help you understand how people and organizations function, based on the latest social science research on work, workers, and organizations. The formation of this discipline is highly related to the development of management science. The theoretical foundation of this course includespsychology, sociology, anthropology, politics, ethics and physiology.This course will also provide a practical overview of the field of management and organ izational behavior. Course coverage will include such topics as communication, motivation, change, group dynamics, stress, negotiation, interpersonal relationships, and decision-making.
Learning this course will help the organizations to increase their performance and improve their organizational culture.
課程推薦讀物:
1、 Organizational Behavior Stephen P. Robbins Timothy A.Judge
2、 組織行為學(xué) 王永麗譯 人民大學(xué)出版社
3、 組織行為學(xué),斯蒂芬·羅賓斯著,中國(guó)人民大學(xué)出版社
4、 管理心理學(xué),王重鳴著,人民教育出版社
八、管理信息系統(tǒng) (Management Information System)
本課程旨在使學(xué)生熟悉管理信息系統(tǒng)的有關(guān)概念,了解信息資源管理的基本知識(shí)和各種先進(jìn)技術(shù)及其發(fā)展趨勢(shì),引導(dǎo)和啟發(fā)學(xué)生有效地利用信息技術(shù),幫助企業(yè)實(shí)現(xiàn)管理創(chuàng)新、研發(fā)創(chuàng)新和商業(yè)模式的創(chuàng)新,提升學(xué)生借助信息技術(shù)獲得企業(yè)競(jìng)爭(zhēng)戰(zhàn)略優(yōu)勢(shì)的能力,以及如何組織企業(yè)員工積極參與及制定企業(yè)信息系統(tǒng)戰(zhàn)略規(guī)劃、開發(fā)、使用和管理維護(hù)工作,為學(xué)生有效的利用信息技術(shù)開展商務(wù)活動(dòng)打下堅(jiān)實(shí)的基礎(chǔ)。
本課程的主要內(nèi)容包括:信息系統(tǒng)革命,信息系統(tǒng)的戰(zhàn)略角色,信息系統(tǒng)與決策,計(jì)算機(jī)與信息處理,信息系統(tǒng)軟件,信息資源的管理,電子商務(wù),知識(shí)的管理等內(nèi)容。
This course intends to let the students know more about the concepts of management information system and attain the basic knowledge of information resources management as well as its advanced technology and developing trend. Through this course, it will instruct students to make use of information technology to help the enterprises approach innovation of management, R&D and business model. Moreover, students will understand how to gain their enterprises’ strategic competitive advantage by means of information technology. Also, they will know how to organize their employees to participate in the process of enterprises’ information system planning, developing, application and maintenance. After all, this course will help the students establish a strong theoretical basis to promote their business by using information technology.The content of this course will contain information system revolution, the strategic role of information system, information system and decision making, computer and information processing, information system software, information resources management, E-commerce, knowledge management and so on.
課程推薦讀物:
1、 Kenneth C. Laudon. Jane P. Laudon, Management Information Systems, Pearson International Edition
2、 Stephen Haag, Management Information Systems for the Information age, China Machine Press
九、戰(zhàn)略管理 (Strategic Management)
本課程旨在幫助學(xué)生理解戰(zhàn)略管理的理論視角、內(nèi)容和在中國(guó)情境下的應(yīng)用。在對(duì)企業(yè)內(nèi)外部環(huán)境分析基礎(chǔ)上,針對(duì)企業(yè)的發(fā)展與競(jìng)爭(zhēng)定位制訂切實(shí)可行的戰(zhàn)略,并將其付諸實(shí)施和進(jìn)行控制。通過學(xué)習(xí),掌握戰(zhàn)略管理的理念和實(shí)質(zhì)、環(huán)境分析、戰(zhàn)略計(jì)劃、戰(zhàn)略實(shí)施和戰(zhàn)略控制等內(nèi)容,注重訓(xùn)練理論和案例相結(jié)合的分析能力。
This course is designed to provide students with a deep understanding of strategic management principles, theories and concepts, especially in the Chinese context. During this course, the student will learn how to develop mission statements, assess both the external and internal environments to determine organizational strengths and weaknesses, craft and implement strategies. All materials are designed to provide valuable practical application of learned theories and concepts.
課程推薦讀物:
1. Jay Barney 、 William Hesterly 、李新春、張書軍:戰(zhàn)略管理,機(jī)械工業(yè)出版社, 2010 年 10 月第 1 版。
2. Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson, Strategic Management: Competitiveness and Globalization (Concepts and Cases), 2007.
3. Jay Barney 、 William Hesterly, Strategic Management and Competitive Advantage: Concept and cases.Pearson Prentice Hall, 2007.
十、管理溝通 (Business Communication)
管理溝通是許多著名中外商學(xué)院MBA培養(yǎng)核心課程之一,也是企業(yè)家和管理者培訓(xùn)的重要組成部分。此課程的目的在于通過模擬各種不同情景來培養(yǎng)學(xué)生的口頭及書面的溝通技巧,重點(diǎn)突出理論學(xué)習(xí)與商務(wù)實(shí)踐相結(jié)合,以塑造新時(shí)代優(yōu)秀的管理者。該課程涉及的有效溝通基本原理及實(shí)踐,涵蓋了個(gè)人與組織的層面。
Managerial communication is one of core courses in the bachelor programs of many significant Chinese and foreign business schools, and it serves as a key training session for entrepreneurs and managerial leaders. This course aims to build on the oral and written communication skills through simulations and cases in various managerial communication contexts. The notion is emphasized that both academic learning and business practices are appreciated for shaping excellent managers in our new era. Some fundamental principles and practices of effective communication are covered both at the individual level and at the organizational level.
課程推薦讀物:
1.Kitty O. Locker, Business and Administrative Communication, 6th edition, China Machine Press, McGraw-Hill, 2005
2.O’Rourke, J.S.,2002, Management Communication: A Case-Analysis Approach, Prentice Hall.
3.杜慕群等編著,管理溝通:中西方文化交融的視角,清華大學(xué)出版社 2009年10月出版。
4.康青編著,管理溝通,北京:中國(guó)人民大學(xué)出版社, 2006。
5.魏江,管理溝通—理念與技能,科學(xué)出版社,2001。
6.魯思?本尼迪克特,《菊與刀》,商務(wù)印書館,2005年。潘肖玨等著,《商務(wù)談判與溝通技巧》,復(fù)旦大學(xué)出版社,2002年。
十一、商業(yè)倫理 (Business Ethics)
《商業(yè)倫理》課程重點(diǎn)講授“人-企業(yè)-政府-社會(huì)”之間的倫理關(guān)系,包括兩大方面的內(nèi)容:一方面是商業(yè)行為個(gè)體的道德推理和道德哲學(xué)的培養(yǎng)和實(shí)踐,另一方面則是組織層面的企業(yè)社會(huì)責(zé)任與企業(yè)公民身份的闡述和履行。
基于企業(yè)的利益相關(guān)者理論,本課程將圍繞商業(yè)及企業(yè)實(shí)務(wù)與主要利益相關(guān)者之間的關(guān)系展開研討。商業(yè)行為的關(guān)鍵外部利益相關(guān)者包括政府、消費(fèi)者群體、社會(huì)自然環(huán)境等,關(guān)鍵的內(nèi)部利益相關(guān)者則包括了股東、企業(yè)員工等。
本課程在講授國(guó)際學(xué)術(shù)前沿的商業(yè)倫理理念、理論、概念框架以及應(yīng)用方法等基礎(chǔ)上,從“人-企業(yè)-政府-社會(huì)”的倫理視角,透視中國(guó)商業(yè)情境下的各類倫理關(guān)系。通過本課程的學(xué)習(xí),學(xué)生將掌握解決商業(yè)道德困境的基本倫理推理依據(jù),鍛煉在國(guó)際和國(guó)內(nèi)商業(yè)挑戰(zhàn)中的道德決策能力和技巧,尤其是重視學(xué)生結(jié)合中國(guó)傳統(tǒng)道德文化和西方倫理哲學(xué)思想,對(duì)商業(yè)行為及其關(guān)鍵利益相關(guān)者之間的關(guān)系和利益進(jìn)行符合商業(yè)倫理的均衡。
講授本課程的方法包括:學(xué)生閱讀文獻(xiàn)、教師課堂講授、案例討論、小組分析以及學(xué)生個(gè)人道德案例寫作。案例討論將選用當(dāng)今國(guó)內(nèi)外現(xiàn)實(shí)且具有豐富啟發(fā)性的商業(yè)素材。
This course focuses on the ethical dimensions in the relationships among people (especially business people),business, government and society. Individual ethical decision making and moral developments are based on the ethical norms and moral philosophies. Corporate social responsibility and corporate citizenship are key words to the organizational levels.
In accordance with the stakeholder theory of the firm, this course studies the relations between business practices and their critical stakeholders as well as personal and organizational ethics. The external stakeholders include the government agencies, consumer groups and the natural environment, and the internal stakeholders include shareholders and employees.
The course provides the student with internationally-acknowledged concepts, theories, framework, and methods on coping with people-business-government society relations and applies them to the particular context of doing business in China. It aims to help develop the student’s ethical problem solving and decision making skills in dealing with social challenges for both multinational and domestic companies in China. It emphasizes that the student work smartly and creatively in balancing the firm’s and its stakeholders’ interests.
The course deploys a variety of learning techniques such as readings, lecture, case discussion, team projects, and individual case writing. It especially uses up-to-date, salient business cases in China and around the world.
課程推薦讀物:
1. 企業(yè)、政府與社會(huì)
2. 企業(yè)社會(huì)責(zé)任
3. Cases in Leadership, Ethics and Organizational Integrity,Lynn Sharp Paine著,東北財(cái)經(jīng)大學(xué)出版社
4. BUSINESS ETHICS——Concepts and Cases,Manuel G. Velasquez 著,北京大學(xué)出版社儒家管理哲學(xué)
5. Buchholtz and Carroll. Business and Society. 7th ed. South-Western Cengage Learning. 2008.
6. Madura, J. Business Ethics and Social Responsibility. 4ed. Posts & Telecom Press, China. 2007. (Available at bookstore) (Referred to as M)
7. Steiner, G.A., and Steiner, J.F. Business, Government, and Society. 11e. McGraw-Hill Higher Education. 2006. (Not available at bookstores, but a few copies available at the University Library) (Referred to as SS)
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